Breakthough Interactive Marketing
Using cutting-edge online advertising, sophisticated electronic messaging tools and innovative multimedia campaigns, the Connell Donatelli team is prepared to help clients:

• Drive traffic,
• Build audience, and
• Get results.

CDI designs messages and delivery systems that enable our clients to make their case, powerfully and memorably, in the increasingly competitive arena of ideals. We can help online clients cut through the political clutter to make sure their messages get seen and heard. Our services include:

Multimedia Advertising

• The CDI creative staff can write, produce and direct online commercials that work interactively, connecting our clients with their core audiences, and connecting core audiences with our clients, in a variety of non-traditional ways.
• Unhindered by the commercial time constraints of broadcast television or by its inherent "one-way communication" limitations, our film, video and interactive animations created specifically for the Web, are ideal delivery systems for relationship building in both politics and public affairs.
• Internet ads are more highly targetable than even the most niche-market cable channel available. Advertising on the Internet can target particular demographics and lifestyles right through an email inbox of major national sites.

Email List Development
Connell Donatelli can give political and public affairs messages the reach traditionally afforded by broadcasting and the credibility of talking one-on-one with a friend. CDI can help clients:

• Build their email lists,
• Leverage those lists through creative viral marketing,
• Push messages out to targeted segments of their list,
• Inoculate and protect their base through interactive, branded email,
• Drive more visitors to their websites,
• Influence public opinion through guerilla marketing,
• Convert one-time, passive visitors into active online supporters,
• Devise online communications strategies to build and foster online relationships, and
• Develop and direct micro-targeting data development and communications strategies.

Online Marketing

• CDI can provide the creative spark to create memorable marketing campaigns that will stand out.
• Create "traditional" Internet advertising -- banner ads and interstitials (pop-ups).
• Handle online placement.
• Place and manage search-engine advertising in the “Sponsored Links” portion of search engine results, with some of the highest ROI and click-through rates on the market.
• Provide valuable market testing and management to analyze which sites and ads work most effectively for political clients.