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Meet the Partners
Mike Connell and Becki
Donatelli are two of the most trusted names in online politics.
Connell started New Media Communications after leaving Capitol
Hill almost ten years ago. Since that time, he built his fledgling web design and
Internet strategy shop into one of the most respected assets in Republican
politics. Today, his firm operates as the defacto "Bell Labs" of the Republican
Party, developing new technologies and electronic tools with an uncanny ability
to deliver results. The company excels at creative problem solving and client
service.
Donatelli, founder of Campaign Solutions, a Washington D.C.-based
e-communications firm, has an equally impressive track record of success. Named
one of the 12 most powerful women in direct response marketing, Donatelli has
built one of the top political web design and online fundraising firms in the
country. The firm focuses on translating proven “old-media systems” into new
technologies that help to transform potential supporters into activists, and
activists into donors and volunteers.
Their expertise and niche dominance is complementary. New Media's
expertise lies in political strategy, advanced programming and high-end
functionality while Campaign Solutions is phenomenally successful at
fundraising and making online applications accessible to all audiences. Both
firms feature exceptional design and are known for their breakthrough work.
While maintaining their individual website development companies,
Connell and Donatelli have joined forces in this new venture giving political
and public affairs clients an edge in the emerging arena of interactive
marketing. The firm is poised to connect your message with a variety of unique online audiences, from tech-sophisticated
young professionals to senior activists to middle-aged women, or any group in
between.
Claims to Fame
Proven success and groundbreaking initiatives are part of the fabric of Connell
Donatelli. No other single firm is better prepared to deliver your message.
Here are just a few of the many Connell and Donatelli "claims to fame."
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Donatelli's firm ran a campaign hailed by many as the breakthrough moment in
online fundraising for John McCain during his bid for the Presidency in 2000.
The effort proved to the world the viability of soliciting campaign
contributions from grassroots supporters online.
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Internationally known for their work in Central and Eastern Europe, Connell's
New Media once again made political history with the groundbreaking
get-out-the-vote effort in Slovenia in October 2000. His company was first to
use the Short Message Service (SMS) to send text message reminders to the cell
phones of young voters, dramatically increasing turnout at the polls. The
technique worked so well that it's become common practice in every major
Western European election since.
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Donatelli's Campaign Solutions again broke new ground when it created a
successful viral marketing campaign to help a Republican Senator keep his
Party's nomination in a hotly contested Primary race. The firm successfully
appended email addresses to the state voter files and micro-targeted the site
directly to GOP primary voters.
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Connell's company pioneered the first interactive online advertising for the
George W. Bush Presidential Campaign in 2000. Ahead of the curve, interactive
advertising is just now being embraced by corporate America. Political America
is beginning to follow suit in this election cycle.
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