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You can't deny it
More Americans than ever
before are getting their news, planning their travel, checking
the weather, shopping for goods and services, and searching for
answers online. Fax machines, cell phones, wireless Internet
cafes and handheld computers have gone from novelties to requisite
technologies in just a few years time. Despite the hype, oversell
and mismanaged expectations of the dot.com craze of the '90s,
those who integrate the Internet into all of their campaign processes
will now have a much greater chance of swaying popular opinion,
cultivating new donors, and moving potential voters.
Add the realities of campaign finance reform to the mix, and
it becomes evident that even the most reticent campaigners are
being forced to shift their marketing and advertising dollars
away from broadcast media and onto the Internet. There simply
is no more effective, cost-efficient way to communicate with
voters in the post-BCRA landscape
than through the Internet. That's why the use of online video
and other multimedia will permeate nearly every major campaign
this year, starting at the presidential level and spilling over
into state and local races like never before.
Because of their political expertise, technical know how and
well-established political network, no firm is better positioned
to meet the online needs of these clients than Connell Donatelli,
Inc.
The Bottom Line
Plain and simple, Internet advertising works. Corporate America
knows it; political America is on the fast track to learning
it. In the elections of 2006, candidates and causes can no
longer afford to treat online advertising as an afterthought.
In fact, the challenge for most political clients today is
that corporate America is buying up the available online advertising
inventory in advance. Those who don't purchase online advertising
space now won't have the option of buying it at the end of
the campaign cycle when they need it most.
Connell Donatelli can help you to:
- plan your Internet advertising strategically,
- integrate your online marketing plan into your overall campaign,
and
- maximize the return on your online investment.
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